THE COFFEE BEAN & TEA LEAF® BRAND LAUNCHES REFRESHED LOYALTY PROGRAM NATIONWIDE WITH EXPANDED REWARD OPTIONS [Yahoo! Finance]
VIVENDI SE UNSP/ADR (VIVHY)
NASDAQ:AMEX Investor Relations:
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Source: Yahoo! Finance
LOS ANGELES April 9, 2024 /PRNewswire/ -- An upgraded, sweeter rewards program at The Coffee Bean & Tea Leaf ® brand is here. The iconic Southern California favorite, serving premium coffee and tea for the past 60 years, today rolled out its nationwide launch of its completely updated The Coffee Bean® Rewards app , which makes it easier and more convenient for members to earn points faster, experience more perks throughout the year, receive free beverages, and be able to customize their reward redemption options. "The new loyalty program on The Coffee Bean® Rewards app is designed to create a more engaging user experience and ultimately thank our guests for their loyalty with more rewards, points, regular discounts and guaranteed free drinks," said Dee Hadley , Head of Marketing, Americas. "It's also a way for members to discover all the beverages The Coffee Bean & Tea Leaf has to offer and to explore their favorites over and over again." Beginning today, loyalty members of The C
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