HAVAS ENCOURAGES VIEWERS TO FIND AWARD-WINNING INDEPENDENT FILMS IN ART IN CAMPAIGN FOR THE 27TH EDITION OF THE BROOKLYN FILM FESTIVAL [Yahoo! Finance]
VIVENDI SE UNSP/ADR (VIVHY)
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Source: Yahoo! Finance
Brooklyn Film Festival (BFF). The agencies have created work designed to place independent cinema alongside other forms of art pieces. Together with BFF, Havas has developed a platform that pairs still art with award-winning Brooklyn Film Festival movies and, in turn, gives residence to these independent films within some of the world's most iconic art pieces. The campaign, titled 'Art is Better When It Movies,' includes an interactive mobile experience, films, and out-of-home billboards. The mobile experience takes form as an interactive website where users can take a photo of a piece of art, which will then be matched with a relevant film from the festival's archive. The AI algorithm, powered by OpenAI, analyzes the uploaded work of art based on its themes, colors and motifs to provide an appropriate match. The experience can be found by visiting makeitmovie.org The team will also roll out OOH billboards and creative spots that feature iconic artwork from galleries around the wo
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