Merrell Unveils “It Starts Outside,” a New Global Brand Platform and Creative Direction To Mark 45 Years on the Trail [Yahoo! Finance]
VIVENDI SE UNSP/ADR (VIVHY)
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Source: Yahoo! Finance
Rockford, Michigan, March 02, 2026 (GLOBE NEWSWIRE) -- Merrell , the global leader in outdoor footwear, is celebrating its 45th anniversary with the debut of its first-ever global brand platform and creative expression: It Starts Outside. Rooted in the belief that even a few steps outdoors can shift how people think, feel, and move, this new platform reframes the outdoors as the spark of possibility that can change everything. At a moment when people around the world feel overwhelmed, digitally tethered, and in need of micro-breaks from the pace of modern life, Merrell is redefining the “outside” as something immediate and accessible. More than a campaign, It Starts Outside establishes going outside as a catalyst for transformation: fueling clarity, resilience, creativity, and human connection—accessible just beyond your front door. “It Starts Outside is more than a campaign, it's our global point of view as we architect the future of the brand,” said Richard McLeod, Global CMO o
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