Spotify, Universal Music shore up teamwork amid TikTok tension [Seeking Alpha]
VIVENDI SE UNSP/ADR (VIVHY)
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Source: Seeking Alpha
UMG artists -- including Taylor Swift, Billie Eilish and many more -- will be able to further promote new releases with short pre-release teasers on Spotify, and "expanded pre-save activity." The deal also includes an agreement with Universal Music Publishing Group that enables Spotify ( SPOT ) to distribute music videos in the United States, along with continuing to explore "additional features that allow fans to discover artists and propel virality of new releases." The move likely provides some new points of leverage against TikTok ( BDNCE ), which Universal Music accused of bullying in contract talks . UMG and TikTok are far apart on the issues of artist compensation, protection from AI effects and online safety. Spotify stock ( SPOT ) was up 2.8% nearing midday on the last trading day of the week. Recommended For You More Trending News Recommended For You More Trending News Related Stocks Trending Analysis Trending News
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