Valley Bank Launches “That’s How” Brand Campaign Highlighting the Power of Relationships
Valley National Bancorp (VLY)
Last valley national bancorp earnings: 4/30 08:00 am
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valleynationalbank.com
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Source: Business Wire
MORRISTOWN, N.J.--(BUSINESS WIRE)--Valley National Bank today announced the launch of a new go-to-market brand campaign, “That’s How,” marking a bold evolution of the bank’s identity as it approaches its 100-year anniversary in 2027. The campaign honors Valley’s roots as a local community bank founded in 1927—one built on connecting with people, understanding communities, and earning trust—while signaling the bank’s continued growth into the future as a modern, relationship-based financial partner.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260114713482/en/“That’s How” reintroduces Valley Bank to the market with a confident, contemporary vision grounded in what has always set the organization apart: deep relationships, trusted guidance, and a commitment to helping individuals, families, and businesses navigate life’s most important financial decisions.“That’s How” reintroduces Valley Bank to the market with a confide
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