15 Effective Tips To Come Up With A Logo That Fits Your Brand [Forbes]
Vmware, Inc. Common stock, Class A (VMW)
Last vmware, inc. common stock, class a earnings: 2/27 04:15 pm
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Source: Forbes
A logo is more than just a fancy icon to put on merchandise. It is an expression of the company's brand promise and must be recognizable enough to set it apart from other businesses. In many cases, the logo is the very first thing new and potential clients notice about the business. As with any first impression, the message it tries to communicate must be clear and understandable.The question many companies that are just starting out ask is how they can match the brand with their logo. Fifteen professionals fromForbes Communications Councilexamine how a business can marry their logo design with their business ideals to make something that's both memorable and fitting and help their company stand out.Members offer their best advice for creating an appropriate brand logo.Photos courtesy of the individual members1. Do The Work FirstMany times people think the logo equals "brand." Big mistake. Your brand and logo encompass so much more. Do the hard work to understand who you are, what you
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