YC-backed Mutiny helps B2B business personalize their website for each visitor [TechCrunch Blog]
Vmware, Inc. Common stock, Class A (VMW)
Last vmware, inc. common stock, class a earnings: 2/27 04:15 pm
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Source: TechCrunch Blog
Mutiny , which is part of the current batch of startups at accelerator Y Combinator, helps business-to-business, software-as-a-service companies present a message that’s customized to each visitor on their website. Co-founder and CEO Jaleh Rezaei said this concept is alive and well in the analog world: When she was at VMware, sales reps were given materials to help them tailor their pitch for each prospective customer. Then, when she was one of the early employees at HR services startup Gusto , she tried to do something similar online, only to find that existing software wasn’t quite up to the task. There are landing page optimization tools , but Rezaei asked, “Who wants to create a thousand versions of your website?” And there are A/B testing tools , but Rezaei argued that they’re really designed to test “generic content” and use “very little audience intelligence.” And as for creating your own personalization tools, many companies will find that it require
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