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Stock impact report

Vera Bradley Announces Appointment of Melinda Paraie as Chief Brand Officer

Vera Bradley, Inc. (VRA) 
Last vera bradley, inc. earnings: 3/11 08:00 am Check Earnings Report
Company Research Source: GlobeNewswire
FORT WAYNE, Ind., Oct. 29, 2025 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (“Vera Bradley” or the “Company”) (NASDAQ:VRA) today announced the appointment of Melinda Paraie as the Company’s Chief Brand Officer effective November 1, 2025. “We are pleased that Melinda is joining the Company at this pivotal moment as we implement our comprehensive strategy to revitalize our market position," said Ian Bickley, Executive Chairman of Vera Bradley. "Melinda's extensive merchandise, design and marketing expertise with iconic brands such as Coach and Cath Kidston makes her ideally suited to help drive our integrated approach to product innovation, strategic merchandising, and targeted marketing. Her experience will be instrumental as we leverage our brand's proven emotional connection with consumers to re-engage our loyal customer base while expanding our reach to new market segments and elevating how we show up across all shopping channels." Ms. Paraie served as the Chief Executive Officer of Show less Read more
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