Costco adds big-name brands, shoppers won't believe what's new [Yahoo! Finance]
Vera Bradley, Inc. (VRA)
Last vera bradley, inc. earnings: 3/11 08:00 am
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Source: Yahoo! Finance
Part of the joy of the brand is its treasure hunt model, where members never know exactly what to expect. I might visit my local warehouse needing toothbrushes, some coffee, and maybe dress socks, then leave with a canoe or a giant teddy bear. Costco Founder Jim Sinegal explained the magic of the chain's model. "We have created a Treasure Hunt atmosphere. When customers come in, they may find at one time we have a Coach handbag, and they come back, and we don't have the Coach handbag, but perhaps we have some Levi's we are selling at a hot price," he told Masters Invest. It's all about making members feel the need to not miss out. "We try to create a sense of urgency, that if you see the product, you'd better buy it because chances are it won't be there next time. We purposely run out of merchandise to create that sense of urgency in our customers,” he added. Now, current Costco CEO Ron Vachris has shared some new big-name retail partnerships that the warehouse club will us
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VRA
News
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- Vera Bradley Announces Third Quarter Fiscal Year 2026 Results [Yahoo! Finance]Yahoo! Finance
VRA
Earnings
- 12/11/25 - Miss
VRA
Sec Filings
- 12/15/25 - Form 4
- 12/15/25 - Form 4
- 12/15/25 - Form 4
- VRA's page on the SEC website