Armed with venture capital, Skims and Kim Kardashian write their 'second chapter' [Yahoo! Finance]
Victorias Secret & Co. (VSCO)
Company Research
Source: Yahoo! Finance
But more often than not, she simply had attached her name to a string of existing companies: QuickTrim supplements, Carl's Jr. salads, Skechers Shape-Ups, Sugar Factory confections, Midori liqueur, Silly Bandz bracelets, Beach Bunny swimwear, and so on. “We did every product that you could imagine — from cupcake endorsements to a diet pill at the same time, to sneakers or things that I didn't know enough about for them to be super-authentic to me,” the reality television star told The Times in 2019. “Like it all made sense a little bit, but it wasn't my own brand.” Skims, Kardashian's homegrown apparel company built upon her famous curves and her love of body-cinching shapewear, was on brand — and, finally, her brand. Its first years were marked by explosive growth. The start-up is now a retail juggernaut with around $1 billion in net sales and Kardashian has become a savvy entrepreneur with an eye for spotting and setting trends. Skims has made a huge dent in the shapewear mar
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VSCO
News
- Victoria's Secret & Co. (NYSE: VSCO) had its price target raised by analysts at JPMorgan Chase & Co. from $15.00 to $16.00. They now have an "underweight" rating on the stock.MarketBeat
- Exclusive: Female athletes are the most effective influencers—and brands like Skims and Nike are reaping the benefits [Fortune]Fortune
- Victoria’s Secret & Co. Invites You to Listen to the First Quarter 2024 Earnings Call WebcastGlobeNewswire
- Struggling Victoria's Secret Returns to Traditional Fashion Show [BNN Bloomberg (Canada)]BNN Bloomberg
- American Eagle joins exodus from San Francisco mall [Yahoo! Finance]Yahoo! Finance
VSCO
Earnings
- 3/6/24 - Beat
VSCO
Sec Filings
- 5/10/24 - Form 8-K
- 5/3/24 - Form ARS
- 5/3/24 - Form DEFA14A
- VSCO's page on the SEC website