Victoria's Secret CEO says new customers are embracing the escape provided by the glamorous brand: ‘We were living in a beige world for awhile' [Fortune]
Victorias Secret & Co. (VSCO)
Company Research
Source: Fortune
CEO Hillary Super argues that after years of cultural heaviness, the lingerie giant is finding its footing again by leaning back into glamour, glitter, and unapologetic fantasy—this time on women's terms. Recommended Video Super, the first woman to run the company in its current form, is blunt about how flat things had gotten. For years, Victoria's Secret tried to outrun its legacy of hyper-narrow beauty standards with cautious rebrands and empowerment slogans that critics derided as box-checking. The brand stopped bragging about what it did well—like bra fittings—and dialed down the theatrics that once made it appointment viewing. “We were living in a beige world for a while,” she reflects in her downtown Manhattan office, where Victoria's Secret's maximalism is reflected in nearby leopard-print lingerie. Super is the former CEO of Anthropologie, where she saw beige and gray take over home interiors. Victoria's Secret's hottest competitor, Skims, also launched with a minimalist
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News
- Goldman Sachs Raises Victoria's Secret (VSCO) Price Target to $53 from $47 [Yahoo! Finance]Yahoo! Finance
- Victoria's Secret & Co. (NYSE:VSCO) had its "buy" rating reaffirmed by analysts at UBS Group AG.MarketBeat
- 2 'vanity' stock picks & 1 crypto play this strategist loves [Yahoo! Finance Canada]Yahoo! Finance Canada
- Ex-Victoria's Secret CEO's lawyer caught on hot mic jokingly threatening to ‘kill' him at Epstein deposition [FOX News]FOX News
- Ex-Victoria's Secret CEO testifies on links to Epstein [FOX News]FOX News
VSCO
Earnings
- 12/5/25 - Beat
VSCO
Sec Filings
- 2/20/26 - Form 4
- 2/4/26 - Form 4
- 12/5/25 - Form 10-Q
- VSCO's page on the SEC website