Companies that don't see ROI on diverse marketing are making one easily fixable mistake [Yahoo! Finance]
Victorias Secret & Co. (VSCO)
Company Research
Source: Yahoo! Finance
Legal challenges from conservative groups targeting companies they consider too “woke” have forced several businesses to withdraw from DEI programs. A string of chief diversity officers for leading firms, not to mention the White House , have left their posts or been pushed out . And the U.S. has seen anti-DEI agitators launch ugly, hate-filled boycotts of brands that dare to hold their ground. Chief marketing officers, too, have seen budgets dedicated to inclusive advertising shrink. Typically, these budgets go toward ensuring campaigns are representative of the American population, making explicit spots celebrating inclusion, diversifying marketing teams, or other similar practices. According to data from the latest CMO Survey , an annual report conducted by Duke University's Fuqua School of Business in partnership with Deloitte, spending on inclusive marketing grew by nearly 9% to about 11% annually from 2021 to 2023. But last year's results, first published last fall, showed th
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VSCO
Earnings
- 3/6/24 - Beat
VSCO
Sec Filings
- 4/22/24 - Form PRE
- 3/22/24 - Form 4
- 3/22/24 - Form 10-K
- VSCO's page on the SEC website