Victoria's Secret ends subscription program tied to $400M deal [Yahoo! Finance]
Victorias Secret & Co. (VSCO)
Company Research
Source: Yahoo! Finance
The retailer said it has ended the subscription service tied to its direct-to-consumer brand, Adore Me, and will instead convert the program into a loyalty model as part of a broader reassessment of the business. The company disclosed the move during its latest earnings call On the March 5, 2026 call, Victoria's Secret & Co. CEO Hillary Super said the company has also launched a strategic review of DailyLook, a personal styling service that came with the Adore Me acquisition. Executives said they are evaluating how that business fits into the retailer's long-term strategy. Management shared that DailyLook “operates as a digitally based premium subscription… and represents a non-core asset within our portfolio.” They also noted that the company has “discontinued Adore Me's intimates-based subscription offering and converted it to a loyalty program” as part of ongoing evaluation of its businesses. The moves highlight a shift in how Victoria's Secret is approaching the digital-fir
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VSCO
News
- VSCO Investors Have Opportunity to Join Victoria's Secret & Co. Fraud Investigation with the Schall Law FirmGlobeNewswire
- Victoria's Secret & Co. (VSCO) was downgraded by <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a> from "hold (c-)" to "sell (d+)".MarketBeat
- Torrid (CURV) Reports Earnings Tomorrow: What To Expect [Yahoo! Finance]Yahoo! Finance
- VSCO Investors Have Opportunity to Join Victoria's Secret & Co. Fraud Investigation with the Schall Law FirmBusiness Wire
- INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Victoria’s Secret & Co. - VSCOGlobeNewswire
VSCO
Earnings
- 3/5/26 - Beat
VSCO
Sec Filings
- 3/18/26 - Form 4
- 3/18/26 - Form 3
- 3/5/26 - Form 8-K
- VSCO's page on the SEC website