Knix Accelerates Retail Growth With New Stores And Partnerships [Forbes]
Victorias Secret & Co. (VSCO)
Company Research
Source: Forbes
What began as a digitally native brand with a community-led approach has grown into an omnichannel business that blends experiential retail, product innovation, and an emotional connection with customers. Knix saw significant momentum throughout the 2010s and during the pandemic, but from the company's perspective, e-commerce was never meant to be the whole story. In-person activations, from confidence tours to community photo shoots, have always been embedded in the brand's DNA. As retail reopened and customers returned to physical spaces, Knix began reassessing how its audience wanted to shop. Chief Commercial Officer Nicole Tapscott says the answer was clear: "When we looked at our community, we asked them what they wanted, and it was stores. So, the customer was asking for, and really loves, that in-store experience, and we want to meet her where she's most comfortable shopping. So that really was the catalyst towards making retail a tenet of our commercial strategy going forwar
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News
- Victoria's Secret & Co. (NYSE:VSCO) was upgraded by analysts at JPMorgan Chase & Co. from a "neutral" rating to an "overweight" rating. They now have a $60.00 price target on the stock, up previously from $34.00.MarketBeat
- Why Are Victoria's Secret (VSCO) Shares Soaring Today [Yahoo! Finance]Yahoo! Finance
- Victoria's Secret & Co. (NYSE:VSCO) was upgraded by analysts at Morgan Stanley from an "equal weight" rating to an "overweight" rating. They now have a $60.00 price target on the stock.MarketBeat
- Victoria's Secret & Co. (VSCO) Q3 2026 Earnings Call Transcript [Seeking Alpha]Seeking Alpha
- Victoria's Secret: Round Trip For The Stock, Back On Track [Seeking Alpha]Seeking Alpha
VSCO
Earnings
- 12/5/25 - Beat
VSCO
Sec Filings
- 12/5/25 - Form 10-Q
- 12/5/25 - Form 8-K
- 11/4/25 - Form DEFA14A
- VSCO's page on the SEC website