She left a Silicon Valley VC to solve a problem left untouched for 88 years. Now her bra brand is the fastest-growing at Nordstrom [Fortune]
Victorias Secret & Co. (VSCO)
Company Research
Source: Fortune
That was until Bree McKeen went after it. Recommended Video In 1931, inventor Helene Pons was granted a U.S. patent for a brassiere featuring an open-ended wire loop that encircled the bottom and sides of each breast. That uncomfortable, unyielding design had largely been left unchanged for nearly a century—and remains the dominant style in the global bra market, which is expected to reach nearly $60 billion by 2032. Nobody had filed a patent for an underwire replacement until McKeen, founder of Evelyn & Bobbie , left her Silicon Valley job to try to fix a personal problem. At the end of long work days working at a boutique venture capital firm doing due diligence on consumer health care companies, she would come home with divots on her shoulders and chronic tension headaches after being hunched over her desk for hours on end. While the world was demanding, the culprit wasn't her workload. It was her bra. But McKeen had zero experience in fashion. She studied medical anthrop
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News
- INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Victoria’s Secret & Co. - VSCOGlobeNewswire
- Angel Reese makes perfect Dream pun about joining Atlanta after trade [USA TODAY]USA TODAY
- VICTORIA'S SECRET AND TWO-TIME WNBA ALL-STAR, ANGEL REESE, LAUNCH THE SEASON OF STRAPLESS CAMPAIGN & COLLECTIONPR Newswire
- Friedland Enterprises Files Amended Schedule 13D on Lulu's Fashion Lounge Holdings (LVLU), Publishes Independent FY2026 Financial Model [Yahoo! Finance]Yahoo! Finance
- Victoria's Secret & Co. (VSCO) was downgraded by <a style="font-weight:bold" href="https://www.wallstreetzen.com/newsletters/zen-ratings?ticker=VSCO&utm_campaign=getratings&utm_medium=online&utm_source=MarketBeat">Wall Street Zen</a> fromMarketBeat
VSCO
Earnings
- 3/5/26 - Beat
VSCO
Sec Filings
- 4/6/26 - Form 4/A
- 4/6/26 - Form 4
- 4/6/26 - Form 4
- VSCO's page on the SEC website