73% of U.S. Consumers Plan to Shop at Discount Retailers This Holiday Season: VTEX Commerce
VTEX Class A Common Shares (VTEX)
Company Research
Source: Business Wire
Social media content and online convenience are driving discount shopping behaviors, with Gen Z and Millennials leading the trend NEW YORK--(BUSINESS WIRE)--Nearly three-quarters (73%) of U.S. consumers say they plan to shop at discount retailers such as Dollar General, Dollar Tree, and Five Below this holiday season, according to new research from VTEX (NYSE: VTEX), the enterprise commerce platform.According to the research, Millennials showed the strongest intent, with 53% saying they are very likely to make discount stores part of their holiday shopping. Social media is also fueling purchase decisions: more than one-quarter of respondents (28%) said they had been influenced by TikTok or Instagram holiday shopping content featuring discount stores, a number that rises to 52% among Gen Z.“Discount store chains are no longer holding an advantage with their competitive pricing alone,” said Mariano Gomide de Faria, Founder and Co-CEO at VTEX. “They have continued to take noticeable s
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VTEX
News
- VTEX Customers Drive $1.0 Billion in Black Friday-Cyber Monday SalesBusiness Wire
- VTEX (NYSE:VTEX) was downgraded by analysts at <a style="font-weight:bold" href="https://www.wallstreetzen.com/newsletters/zen-ratings?ticker=VTEX&utm_campaign=getratings&utm_medium=online&utm_source=MarketBeat">Wall Street Zen</a> from MarketBeat
- VTEX (NYSE:VTEX) was downgraded by analysts at <a style="font-weight:bold" href="https://www.wallstreetzen.com/newsletters/zen-ratings?ticker=VTEX&utm_campaign=getratings&utm_medium=online&utm_source=MarketBeat">Wall Street Zen</a> from MarketBeat
- VTEX (NYSE:VTEX) had its price target lowered by analysts at JPMorgan Chase & Co. from $6.00 to $5.00. They now have a "neutral" rating on the stock.MarketBeat
- VTEX Just Recorded A 51% EPS Beat: Here's What Analysts Are Forecasting Next [Yahoo! Finance]Yahoo! Finance
VTEX
Earnings
- 11/6/25 - Beat
VTEX
Sec Filings
- 12/2/25 - Form 6-K
- 12/1/25 - Form 144
- 12/1/25 - Form 144
- VTEX's page on the SEC website