Collective Measures selected by VTech Electronics North America as VTech and LeapFrog media agency of record [Yahoo! Finance]
VTECH HOLDINGS UNSP/ADR (VTKLY)
NASDAQ:AMEX Investor Relations:
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Source: Yahoo! Finance
MINNEAPOLIS March 18, 2024 /PRNewswire/ -- Collective Measures , an employee-owned media and analytics agency, has been selected by VTech Electronics North America as VTech and LeapFrog's media agency of record following a competitive agency review led by the Mercer Island Group. VTech and LeapFrog , award-winning leaders in childhood development electronic learning products, are enjoyed by children around the world. Collective Measures was awarded the business as a result of its strong full-funnel media capabilities and award-winning advanced analytics tool, Practix . The natural chemistry felt between the teams was also cited as a core decision-making factor. "The cultural fit between our teams felt natural from our first interaction," said Allison McMenimen Bakken , Collective Measures' Managing Director, EVP. "In addition to being media experts, our staff is full of parents and gift givers, so we have a real, genuine passion for helping the business achieve its business goals
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