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Stock impact report

Valvoline Inc. Launches “Instant Transfer Portal” Campaign for New and Existing Customers in Partnership with Betty Agency

Valvoline Inc. (VVV) 
Last valvoline inc. earnings: 2/3 05:00 pm Check Earnings Report
Company Research Source: Business Wire
New campaign displays evolving marketing strategy to meet consumers with timely, culturally relevant moments LEXINGTON, Ky.--(BUSINESS WIRE)--Valvoline Inc. (NYSE: VVV), the quick, easy, trusted leader in preventive automotive maintenance, today announced the launch of its “Instant Transfer Portal,” a new marketing campaign designed to invite drivers to “transfer” from their current oil change provider and receive an instant oil change offer.The Instant Transfer Portal takes inspiration from the energy and language of the college sports transfer portal, reimagining it for everyday vehicle care. The campaign is part of Valvoline Inc.’s broader effort to evolve its marketing approach and connect with consumers through timely cultural moments while reinforcing the brand’s speed, convenience, and reliability that has defined Valvoline Instant Oil Change for 40 years.“Consumers today expect brands to show up in ways that feel relevant and engaging,” said Jake Lestan, Vice President of M Show less Read more
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