Amazon ups its NFL play with new streaming pact and exclusive game [Los Angeles Times (CA)]
Verizon Communications Inc. (VZ)
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Source: Los Angeles Times
Amazon has a new three-year deal to stream the NFL’s “Thursday Night Football” telecasts, which includes the rights to an exclusive game later in the 2020 season. The pact announced Wednesday gives Amazon the worldwide rights to carry 11 Thursday night contests, which are also available to TV viewers on Fox and the NFL Network through the 2022 season. The games are also carried by NFL streaming partners Verizon Wireless and Yahoo in the U.S. Terms of the new deal were not disclosed. The Seattle-based tech giant reportedly paid the NFL $65 million a season in its last two-year pact and $50 million in the one-year deal signed in 2017. Last season, “Thursday Night Football” averaged 15.4 million viewers, up 4% over the previous year according to the NFL. Viewing on digital platforms, which include Amazon Prime, accounted for 1 million of those viewers, up 43% from 2018. Amazon offers the Thursday games to its Prime Video customers with the option of its own announcing team — Hannah Storm
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