The Grinch is more popular than ever. There's a new McDonald's meal and tons of Christmas merch. Here's why it happened. [Business Insider]
Verizon Communications Inc. (VZ)
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Source: Business Insider
AP Photo/Maria Lysaker This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in McDonald's "Grinch Meal" with pickle salt fries is a big hit. It's selling out across the US. The meal hit comes as licensed Grinch merchandise seems more popular than ever. I wondered why. I think it all comes down to this: He's a meme-able one, Mr. Grinch. This week, I had a hankering for a healthful meal, so I headed out to McDonald's for a Big Mac . Not just any Big Mac — I wanted the new "Grinch Meal," which comes in a Happy Meal-style box with a pair of Grinch socks, a drink, your choice of Big Mac or Chicken McNuggets, and fries that come with a packet of dill pickle powder, in this context known as "Grinch Salt." My dreams were cut short in the drive-thru line when the cashier told me that Grinch Meals were all sold out. It turns out, the meal wasn't just sold out at my location in the suburbs of New York Ci
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