How Mike Bloomberg's meme blitz was engineered to go viral [MSNBC.com]
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Source: MSNBC.com
Democratic presidential candidate Mike Bloomberg waits by his tour bus ahead of adressing his supporters at Central Machine Works in Austin, Texas on January 11, 2020. Mark Felix | AFP | Getty Images Mike Bloomberg's presidential campaign is taking a page out of President Donald Trump's book and trying to meet voters where they are. In this case, in the posts of accounts like "TrashCanPaul" or "S***headSteve." A slew of popular accounts unleashed a blitz "Can you make a viral meme to let the younger demographic know I'm the cool candidate?" one on the @sonny5ideup account reads. Some of the posts refer to the sponsored nature of the posts (i.e. "yes this is really #sponsored" by the Bloomberg campaign). The stunt drew widespread and immediate attention. A post on one of Jerry 's popular accounts, @F***Jerry, had drawn nearly 384,000 likes by Thursday afternoon, while Mike Bloomberg's account had drawn more than 47,000 new followers Bloomberg's campaign has been playing in new space
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