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Stock impact report

Verizon lowers price of major customer perk amid struggles [Yahoo! Finance]

Verizon Communications Inc. (VZ) 
Last verizon communications inc. earnings: 4/24 07:30 am Check Earnings Report
US:NYSE Investor Relations: verizon.com/about/investors
Company Research Source: Yahoo! Finance
For example, in February, Verizon hiked the monthly rates for customers on myPlan and New Verizon Plan accounts by $3 to $5, citing “rising operational costs.” The following month, it raised the monthly price of its Verizon Mobile Protect Multi-Device plan and Verizon Mobile Secure Multi-Device plan by $8. In August, Verizon made the bold move to increase its device activation fee from $35 to $40. It also further angered customers when it warned them that it was pulling the plug on loyalty discounts. Verizon also removed its free Apple Arcade and Google Play Pass perk from its 5G Get More and 5G Play More phone plans. By September, it had hiked the monthly price of its tablet plans and several other fees customers pay. As these changes took effect, Verizon lost 7,000 postpaid phone customers during the third quarter of this year, with its churn rate reaching 0.91%, according to its latest earnings report It is no surprise that Verizon is losing phone customers, as many consum Show less Read more
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