Verizon Media launches platform enhancements to maximize streaming reach and revenues
Verizon Communications Inc. (VZ)
Last verizon communications inc. earnings: 4/24 07:30 am
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Source: GlobeNewswire
LOS ANGELES, April 21, 2020 (GLOBE NEWSWIRE) -- Verizon Media has launched a range of capabilities to enable broadcasters, content owners, and service providers to grow audiences and monetize content in new ways. These include advanced advertising tools that improve transparency in the bidding process and track ad performance. Additional features that maximize audience reach and enhance live event streaming have also been announced. Advanced AdvertisingVerizon Media Smartplay Prebid is a server-side integration that exposes inventory and conducts auctions faster with more demand partners using the prebid open-source framework. This low-risk solution is easy to implement and opens up content owner supply to more demand partners, allows for fair market competition, and provides visibility into content value with price transparency. “Until now there has been a generally accepted order of operations in filling ad supply that has not always maximized the value of a publisher's inventor
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