Google brings buy buttons to Gemini and AI search [Verge, The]
Wayfair Inc. Class A (W)
Last wayfair inc. class a earnings: 2/28 07:00 am
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US:NYSE Investor Relations:
investor.wayfair.com
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Source: Verge, The
Google turned up the heat in the AI shopping wars this weekend, announcing plans to turn Gemini into a merchant and launching an open-source standard built together with major retailers including Shopify, Walmart, and Target. The move comes as companies like OpenAI, Amazon, and Perplexity jostle for power and influence at the heart of a growing AI-powered shopping ecosystem, with consumers increasingly turning to the technology to streamline purchasing. At the National Retail Federation's annual conference this weekend, Google said it had partnered with Shopify, Target, Walmart, Wayfair, and Etsy to develop a protocol it hopes will become the industry standard for shopping with AI. The standard , called the Universal Commerce Protocol (UCP), is designed to streamline how AI agents and retailers' systems communicate throughout the shopping process, from product discovery and payment to post-purchase support, Google vice president of ads and commerce Vidhya Srinivasan explained in a
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W
News
- Wayfair Partners with Google to Advance AI-Powered Shopping for the Home [Yahoo! Finance]Yahoo! Finance
- Wayfair Partners with Google to Advance AI-Powered Shopping for the HomePR Newswire
- Google unveils new agentic commerce protocol for retailers [Yahoo! Finance]Yahoo! Finance
- Has The Market Repriced Wayfair (W) Too Quickly After Its Triple Digit One Year Return? [Yahoo! Finance]Yahoo! Finance
- Trade Tracker: Kevin Simpson buys Wayfair [CNBC]CNBC
W
Earnings
- 10/28/25 - Beat
W
Sec Filings
- 1/12/26 - Form 144
- 1/12/26 - Form 144
- 1/5/26 - Form 4
- W's page on the SEC website