Walgreens Marketing Moves Into Mass Personalization [Forbes]
Walgreens Boots Alliance, Inc. (WBA)
Last walgreens boots alliance, inc. earnings: 4/2 07:00 am
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Source: Forbes
Getty ImagesA day rarely passes without marketers wondering how to enhance the customer experience. In the complex world of health care delivery systems, where executing the fundamentals seems to be a sufficient challenge, the process of innovation can be daunting.At the Walgreens Boots Alliance, VP Cecilia Wu leads the organization’s global insights initiatives. I recently asked her about what’s she’s been doing to guide one of WBA’s objectives, “building differentiated omnichannel healthcare and retail offerings.”Paul Talbot:Cecilia Wu:Mass personalization is the foundational tool we are using to remove friction and enable empathy in all of our customers’ and patients’ experiences with us.Recommended For YouAs a customer-obsessed, digitalized organization, that means we are using our most powerful and unique assets - our physical footprint in both the retail and healthcare space, our team members and both our digital channels and data to orchestrate ways to meet people where they ar
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News
- Walgreens: Waiting To See If New Medicine Works [Seeking Alpha]Seeking Alpha
- Walgreens Boots Alliance (WBA) Outpaces Stock Market Gains: What You Should Know [Yahoo! Finance]Yahoo! Finance
- 3 Reliable and 1 Risky, Ultra High-Yield Dividend ETFs To Boost Your Passive Income Game [Yahoo! Finance]Yahoo! Finance
- Walgreens and Boehringer Ingelheim Are Partnering to Improve Diversity in Clinical Trials [Yahoo! Finance]Yahoo! Finance
- Walgreens and Boehringer Ingelheim Are Partnering to Improve Diversity in Clinical TrialsBusiness Wire
WBA
Earnings
- 3/28/24 - Beat
WBA
Sec Filings
- 5/1/24 - Form 8-K
- 4/29/24 - Form 4
- 4/29/24 - Form 4
- WBA's page on the SEC website