‘Avatar: Fire and Ash' ignites box office for second straight weekend [CNN]
Warner Bros. Discovery, Inc. - Series A (WBD)
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Source: CNN
The third installment of director James Cameron's “Avatar” films raked in another $64 million domestically Friday through Sunday, and roughly $181.2 million internationally, bringing its worldwide total to $760.4 million. “Fire and Ash” is the No. 6 highest-grossing film worldwide this year, having overtaken popular releases like Warner Bros. Discovery's “Superman” and Sony Pictures' “Demon Slayer: Infinity Castle” in just 10 days. Warner Bros. Discovery is the parent company of CNN. The big-budget “Avatar” franchise, which includes films from 2009 and 2022, has proved it can still draw large audiences to theaters with its spectacular visual effects. “Fire and Ash” has earned $96 million globally on IMAX and is expected to become IMAX's biggest Hollywood release of the year, according to Disney. “Premium formats (are) a huge factor for ‘Avatar: Fire and Ash,' despite the fact that consumers are price-sensitive,” said Paul Dergarabedian, head of marketplace trends at Comscore.
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