CNN ratings down bigly from 2017 'Trump bump' through 2025 amid changing media landscape [FOX News]
Warner Bros. Discovery, Inc. - Series A (WBD)
Company Research
Source: FOX News
CNN benefited from the "Trump bump" during President Donald Trump's first administration, but ratings are down bigly the second time around as both the media landscape and the network have changed drastically. An analysis shows CNN has lost more than 40 percent of its total day and primetime audience from 2017 to 2025, the respective first years of the two Trump presidencies. In 2015, CNN averaged 711,000 primetime viewers with a total daily audience of only 489,000. That year, Trump didn't descend the escalator to announce his presidential run until mid-June, and he wasn't taken particularly seriously by the mainstream press for much of the year. By early 2016, as it became clear that Trump had a legitimate chance at becoming the Republican Party's nominee, CNN and other media outlets started to realize that the "Apprentice" star was a significant ratings draw. CNN famously aired empty podiums at Trump events in anticipation of him speaking in order to keep viewers hooked. I
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