Harry Potter Tour Revenue Surges Past $1 Billion [Forbes]
Warner Bros. Discovery, Inc. - Series A (WBD)
Company Research
Source: Forbes
Britain's Harry Potter movie tour has generated more than $1 billion of revenue since it opened 12 years ago according to its latest financial statements which show that sales doubled to a record $184.4 million (£149.1 million) in 2022 as the end of pandemic restrictions cast a powerful spell on the attraction. The tour is set inside two cream-coloured cavernous soundstages at Leavesden Studios on the outskirts of London. Owned by media giant Warner Bros. Discovery , Leavesden was originally an aircraft factory before it was converted into a movie studio in 1994 so that James Bond flick GoldenEye could film there. Warner bought Leavesden in 2010 making it the first studio to have a permanent European base since Metro-Goldwyn-Mayer in the 1940s. Leavesden re-opened in 2012 after Warner invested more than $123.7 million (£100 million) in the site. Since then it has been home to well over 50 productions including all eight Potter films, the three Fantastic Beasts spin-offs and last
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