Hollywood cozied up to AI in 2025 and had nothing good to show for it [Verge, The]
Warner Bros. Discovery, Inc. - Series A (WBD)
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Source: Verge, The
AI isn't new to Hollywood — but this was the year when it really made its presence felt. For years now, the entertainment industry has used different kinds of generative AI products for a variety of post-production processes ranging from de-aging actors to removing green screen backgrounds. In many instances, the technology has been a useful tool for human artists tasked with tedious and painstaking labor that might have otherwise taken them inordinate amounts of time to complete. But in 2025, Hollywood really began warming to the idea of deploying the kind of gen AI that's really only good for conjuring up text-to-video slop that doesn't have all that many practical uses in traditional production workflows. Despite all of the money and effort being put into it, there's yet to be a gen-AI project that has shown why it's worth all of the hype. This confluence of Hollywood and AI didn't start out so rosy. Studios were in a prime position to take the companies behind this technology t
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