How the NBA's next TV deal could disrupt the media landscape [Los Angeles Times (CA)]
Warner Bros. Discovery, Inc. - Series A (WBD)
Company Research
Source: Los Angeles Times
In the coming weeks, the league is expected to announce a new game-changing multiyear media rights pact that reportedly will more than double its annual fees from TV and streaming outlets to $6 billion annually after the 2024-25 National Basketball Assn. season. The deal has the potential to shake up the future of the current media landscape, as two streaming platforms are said to be in the running for exclusive games. The ongoing talks also could result in the loss of an NBA TV package for Warner Bros. Discovery's TNT, which has made the league a cornerstone of its programming for more than three decades. Amazon Prime Video is expected to get an exclusive package of games. It would be the second major sports property for the tech giant, which has the rights to NFL “Thursday Night Football” and will stream its first exclusive playoff game next season. While streaming services have drawn users with the lure of high-quality original programs and movies, live sports is the most ef
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