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0 0.0031578947368421 5.96491228070032E-05 0.0043859649122807 0.00322456140350886 0.000350877192982511 0.00175438596491231 0.00175438596491231
Stock impact report

Investor Outlook: Netflix shares remain under pressure after earnings beat [BNN Bloomberg (Canada)]

Warner Bros. Discovery, Inc. - Series A (WBD) 
Company Research Source: BNN Bloomberg
performance and rising expenses tied to content and potential acquisitions. While subscriber numbers were in line with expectations, advertising has yet to reach hoped-for levels. BNN Bloomberg spoke with Alicia Reese, senior vice-president of equity research covering media and entertainment at Wedbush, about Netflix's results, the outlook for its advertising business, content spending and the uncertainty surrounding a potential acquisition. Key Takeaways Netflix reported a fourth-quarter earnings beat, but engagement metrics fell short of some expectations despite subscriber growth meeting forecasts. Advertising revenue reached about $1.5 billion, but limited targeting capabilities have slowed advertiser demand so far. Planned price increases in 2026 are expected to push more users toward the ad-supported tier, lifting viewership and ad revenue. Content spending remains elevated as Netflix invests in films, TV and live events to maintain engagement and profitability. Un Show less Read more
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