JioCinema launches 35-cent premium tier, stepping up rivalry with Netflix and Prime Video [Yahoo! Finance]
Warner Bros. Discovery, Inc. - Series A (WBD)
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Source: Yahoo! Finance
The revamp in the pricing strategy comes as the market-leading service seeks to exert greater pressure on rivals including Netflix and Prime Video. The service -- backed by Asia's richest man, Mukesh Ambani -- introduced two monthly tiers: Rs 89 ($1), featuring support for four simultaneous screen access, and Rs 29, with single-screen access. Apart from the simultaneous viewing, both tiers offer identical features, including an ad-free experience, the ability to stream in 4K, and download for offline viewing. JioCinema Premium subscribers will be able to enjoy the ad-free experience across the platform, including the ongoing popular cricket tournament, the Indian Premier League, a spokesperson confirmed to TechCrunch. JioCinema Premium also includes access to everything else on the platform, which includes a vast library of content from Peacock, HBO, Paramount, and Warner Bros. Discovery. JioCinema had launched an annual premium tier with the international catalog at 999 Indian
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