Warner Bros Discovery to launch data platform for better ad-targeting [Reuters]
Warner Bros. Discovery, Inc. - Series A (WBD)
Company Research
Source: Reuters
The Olli platform will help advertisers target particular demographics with a new service called data-driven video, as clients look to maximize reach and deepen engagement. The media brands of advertising group Interpublic Group of Companies will begin testing the platform in the third-quarter of this year, Warner Bros Discovery said. "Leveraging first-party data from active users, Olli constructs detailed audience profiles, ensuring precise first-party targeting and enhanced campaign performance," it said in a statement. Get weekly news and analysis on the U.S. elections and how it matters to the world with the newsletter On the Campaign Trail. Sign up Reporting by Jaspreet Singh in Bengaluru; Editing by Devika Syamnath Our Standards:
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