Netflix CFO Says Video Podcasts ‘Overindex on Mobile' Compared to Scripted Programming [Yahoo! Finance]
Warner Bros. Discovery, Inc. - Series A (WBD)
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Source: Yahoo! Finance
Tess Patton 2 min read After years insisting it wasn't interested in the creator economy, Netflix is diving into video podcasts to win back the stray minutes of viewers' days (Christopher Smith/TheWrap) Netflix Chief Financial Officer Spencer Neumann boasted that its newly minted podcasting division saw high mobile engagement in its first quarter. Neumann revealed at the investor conference Wednesday that video podcasts over indexed on mobile compared to the streamer's film and television programming. He also noted that the streamer's podcasts slate saw more engagement during the day than traditional programming. “The important thing about video podcasts for us is we're trying to win more of these moments of truth,” Neumann said. “With video podcasts, because it's frankly a little easier to get in and out of them, they play it better on mobile devices.” “Our video podcasts are over indexing on time of the day, like morning and afternoon, relative to our core subscription
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