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Stock impact report

Paramount And Warner Bros. Discovery Combined Will Control 40% Of Acquired TV Viewing On Streaming. [Yahoo! Finance]

Warner Bros. Discovery, Inc. - Series A (WBD) 
Company Research Source: Yahoo! Finance
NurPhoto via Getty Images Reactions to the merger of Paramount and Warner. Bros Discovery (WBD) have focused on the impact on theatrical windows, severe job cuts, and the housing of CBS News and CNN under a single owner. Considerably less has been written about the breadth and depth of the unified TV library when the companies eventually come together and how it will dominate the acquired television marketplace, which is critical to the streaming television ecosystem. Analyses of publicly available data from Nielsen and Netflix independently reveal that after the merger, the new entity will own 40% of the most-watched acquired series on streaming both domestically and globally, giving it unprecedented market power. While Nielsen data covers all major services, it only provides insight into domestic viewing. On the other hand, data from Netflix is isolated to that service only, but offers a look at global activity. The fact that both sources tell the same story reinforces the conc Show less Read more
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