Peacock's next growth bet: selling subscriptions for other streamers [Business Insider]
Warner Bros. Discovery, Inc. - Series A (WBD)
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Source: Business Insider
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in NBCU's Peacock is plotting to sell add-on subscriptions to other streamers. The streamer is pitching others that offer content that complements its reality TV and sports fare. Peacock is one of the smaller general-interest streamers and has struggled to grow its TV viewership share. Peacock's next growth bet isn't a blockbuster show or sports deal. NBCU's flagship streamer is plotting to sell add-on subscriptions to other specialty streamers on its platform, four people familiar with the plans told Business Insider. Peacock has approached streamers about selling subscriptions to offer viewers content that complements its reality and sports-heavy line-up, these people said. Peacock expects to start with one streamer this year and is likely to limit the offering to a small number of partners. Starz, which already has multiple distribu
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