Warner Bros. Reveals $115 Million Investment In Harry Potter Attraction [Forbes]
Warner Bros. Discovery, Inc. - Series A (WBD)
Company Research
Source: Forbes
Warner Bros. Discovery has revealed that it spent more than $114.9 million (£92.9 million) on its latest attraction themed to the boy wizard Harry Potter. Called the Warner Bros. Studio Tour Tokyo - The Making of Harry Potter, the 30,000 square meter venue opened in June last year and follows a similar format to its counterpart at Leavesden Studios in the United Kingdom where all eight Potter movies were made along with the three Fantastic Beasts spinoffs. Although the main series of Potter movies came to a climax in 2011, they are still casting a powerful spell on Warner's bottom line. More than 18 million people have streamed through the turnstiles of the UK tour since the doors to its two cream-coloured soundstages swung open in 2012. Its success led to the development of the tour in Japan where Potter is wildly-popular. Before the Tokyo tour had even welcomed its first guest, adult tickets, which cost $45 each, had sold out for the following two months. According to its gen
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