Roku drops customer surprise amid shifting audience behavior [Yahoo! Finance]
Warner Bros. Discovery, Inc. - Series A (WBD)
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Source: Yahoo! Finance
Despite affordability concerns, overall consumer spending on streaming remains flat, but user behavior is shifting, as more households are opting for ad-supported tiers, reveals Deloitte's latest report. Key streaming statistics: Flat spending and price sensitivity: Monthly streaming spend is stagnant at . 61% of users would cancel their favorite service over a $5 price hike Ad-supported growth: of subscribers now choose ad-supported tiers (up 20% since 2024) to save money. The fan premium: "Fans" spend $71/month , outspending non-fans by 27%, making them the primary growth engine. Source: Deloitte' 2026 Digital Media Trends. With its variety of offering, and frequent improvements, Roku was marked as one of the top 4 free ad-supported streaming TV ( FAST ) services during the second half of 2025, according to Ctam , citing Circana, TV Switching Study 2026. The hybrid streaming provider has just dropped another surprise for its users. Roku launches mobile app for its a
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