Why playful adults help Lego build an empire at Christmas and beyond [USA TODAY]
Warner Bros. Discovery, Inc. - Series A (WBD)
Company Research
Source: USA TODAY
You may think Lego sets are for kids, and many of them are, but don't be surprised to find that your adult friends, coworkers – or maybe even yourself – are Lego fans , pawing through boxes of multicolored plastic bricks to build the perfect Death Star, Titanic or Disney Castle. Legos are certainly for kids, and for you, too. The company's high-end collections, like the Eiffel Tower, Art World Map, Millennium Falcon and Botanical kits , are evidence of that. They require careful thought, effort, patience (and good table space) to assemble them. The brick sets “are something that force you to put down your phone and have some unplugged play time,” says Marissa Silva, editor in chief of Toy Insider . “You can tap into nostalgia and feel like a kid again.” Why are adults playing with Legos ? They not only want to, they apparently need to, which is why Lego kits are on a lot of Christmas wish lists. That's been good for fans and for Lego itself. Feel like a kid when you build lik
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