With The 2024 Upfront Negotiators Are Evaluating Measurement Providers [Forbes]
Warner Bros. Discovery, Inc. - Series A (WBD)
Company Research
Source: Forbes
Peacock, Nielsen said the game averaged 22.8 million viewers, iSpot came in with an audience that was -20%. (Photo by Scott Winters/Icon Sportswire via Getty Images) Heading into the 2024-25 upfront season ad buying season audience measurement continues to be in a state of flux. Prior to the pandemic, Nielsen NLSN with its panel-based methodology had a stranglehold as the widely accepted measurement provider of audiences. For the past three years, Nielsen's dominant position in audience measurement has been challenged. In addition, the industry watchdog Media Rating Council (MRC) had temporarily suspended their accreditation for national and local measurement in September 2021. With large data sets from cable boxes and audience content recognition (ACR) from smart TV's becoming more readily available, newer audience measurement companies using different methodologies emerged. These measurement companies had the support of content providers frustrated with Nielsen's inability to ac
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- 2/23/24 - Miss
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Sec Filings
- 4/19/24 - Form ARS
- 4/19/24 - Form DEF
- 4/19/24 - Form DEFA14A
- WBD's page on the SEC website