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0.00819672131147542 0.0163934426229508 0.00819672131147542 0.00819672131147542 0.0163934426229508 0.0245901639344263 0.0245901639344263 0.0245901639344263
Stock impact report

Waterdrop Using Tennis As Global Growth Strategy As Players Invest [Forbes]

Waterdrop Inc. American Depositary Shares (each representing the right to receive 10 Class A Ordinary Shares) (WDH) 
Company Research Source: Forbes
When Waterdrop received a call from Novak Djokovic showing interest in the product, the team knew they were headed the right direction. Now an investor in the sustainable hydration company, Djokovic has collaborated on products. That's just one example of the Vienna-based company fully embracing tennis as a global growth strategy as it announces six new global tennis players as investors. Waterdrop launched in Europe in 2016, first with dissolvable, sugar-free hydration cubes meant to promote sustainable hydration by encouraging consumers to bypass single-use plastic bottles in favor of sustainable bottles with the added Waterdrop product. Tennis quickly offered a vehicle to tell the story. “How do you get people motivated to try something new and create a global emotion? It was clear we wanted to enter sports marketing and work with athletes,” Henry Murray, Waterdrop co-founder and CCO, tells me. “Tennis stuck out early on. It is the perfect sport for us.” Waterdrop announce Show less Read more
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