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Stock impact report

Big Arch kicks off new big-ticket burger war among fast-food chains [Yahoo! Finance]

Wendy's Company (The) (WEN) 
Last wendy's company (the) earnings: 2/26 07:00 am Check Earnings Report
Company Research Source: Yahoo! Finance
Where's the beef? There's plenty in an escalating battle to be the place you go for burgers Fast-food chains have tried to coax consumers not only with value meals , but also with beefier burgers. McDonald's just expanded the menu with its biggest-ever burger, the Big Arch , while Burger King revamped its already-big Whopper for the first time in a decade. "Chains are pursuing two strategies at once: value and premium," said Taylor Tomita, a research and outreach specialist at data and content agency NeoMam Studios. "Companies like McDonald's have leaned heavily into value menus over the past year to attract budget-conscious customers. But they're also launching bigger burgers like the new Big Arch to appeal to people who want something closer to a restaurant-style experience." Other bigger burger examples, he said, include In-N-Out's Double-Double Shake Shack's Shackburger , and Whataburger's signature burger , which NetCredit recently deemed the best value for a single-patty Show less Read more
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