Remember 'Where's the beef?" How Wendy's became an iconic U.S. brand [USA TODAY]
Wendy's Company (The) (WEN)
Last wendy's company (the) earnings: 2/26 07:00 am
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Source: USA TODAY
The series celebrates American ingenuity with a deeply reported examination of how brands intersect with history, community and everyday life in celebration of the nation's 250th anniversary. Find more at https://usatoday.com/usa250/iconic-brands An 81-year-old woman made Wendy's cool. Clara Peller , a retired Chicago manicurist looking to supplement her Social Security as an extra in TV commercials, got her second gig in the early 1980s with what was then the nation's No. 3 burger chain. Wendy's was looking to sell consumers on the fact its quarter-pound Single was meatier than the McDonald's Big Mac and Burger King's Whopper, the heftiest sandwiches sold at the time. Peller's big line in her first Wendy's commercial – "Where's the beef?" - became the kind of cultural touchstone that can raise a company's profile to one of the most recognizable brands in the world. You'll now find 7,397 Wendy's around the globe, including 5,969 in the United States, from the Bangor Mall in Main
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WEN
Earnings
- 2/13/26 - Beat
WEN
Sec Filings
- 4/7/26 - Form 4
- 4/7/26 - Form 4
- 4/7/26 - Form 4
- WEN's page on the SEC website