How Brian And Chris Cooke Created A Home For Break Away Brokers [Forbes]
Wells Fargo & Company (WFC)
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Source: Forbes
For Brian and Chris Cooke, wealth management has always been a family business. The wealth management firm that is their namesake, Cooke Financial Group, was founded by their father John Cooke, now 79 years old, in 1969 as part of Prudential Securities. Brian and Chris first joined Cooke Financial in 1992. Brian had been selling candy for Mars and Brach’s while Chris had spent the prior years working as a CPA at Ernst & Young and getting a law degree from Indiana University-Indianapolis. In 2003 Prudential Securities sold its brokerage unit to Wachovia, which was later sold to Wells Fargo. Fed up with the upheavals in ownership and concerned about the post-crisis taint associated with the Wells Fargo name, the Cooke’s decided to spin out of the wirehouse world, joining Indianapolis-based independent broker-dealer Noyes in 2016. In making that switch, Cooke Financial went from Wells Fargo employees to customers of the bank, with Noyes using the wirehouse for back-office capabilities
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WFC
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- 4/12/24 - Beat
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- 4/26/24 - Form 424B2
- 4/26/24 - Form 424B2
- 4/26/24 - Form 424B2
- WFC's page on the SEC website