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Stock impact report

Saudi Arabia's Taiba Investments chooses Sabre to improve hotel distribution [Yahoo! Finance]

Wyndham Hotels & Resorts, Inc. (WH) 
Last wyndham hotels & resorts, inc. earnings: 2/13 06:30 am Check Earnings Report
Company Research Source: Yahoo! Finance
The agreement signing took place at the Arabian Travel Market, a B2B travel exhibition in Dubai, which commenced on 6 May and will continue until 9 May 2024. This alliance involves the implementation of Sabre Hospitality's SynXis platform across Taiba Investments' hotel brands, including Makarem and Nur. The SynXis Central Reservation System (CRS), a cloud-based commerce and distribution platform, enables hoteliers to manage inventory and pricing while enhancing visibility across various distribution channels. By adopting Sabre's SynXis platform, Taiba Investments aims to refine its booking process and strengthen its distribution strategy. It anticipates the platform to provide guests with enhanced service from the initial reservation stage. Taiba Investments Company chief hospitality operations officer Hassan Ahdab said: “Our partnership with Sabre is a testament to Taiba Investments' strategic focus on redefining Saudi hospitality services by adopting innovative solutions Show less Read more
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