Arçelik renames its global operations under one corporate brand "Beko" [Yahoo! Finance]
Whirlpool Corporation (WHR)
Last whirlpool corporation earnings: 4/30 04:10 pm
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Source: Yahoo! Finance
By harnessing the consumer brand Beko's heritage and innovation, corporate brand Beko gathers employees, operations, and partners alike to strengthen its position as a global leader in the home appliance industry. ISTANBUL April 26, 2024 /CNW/ -- Arçelik, the world's leading manufacturer of household appliances, announced today it will rename its global operations under one international corporate brand "Beko". Beko will remain owned by Arçelik and serve as the umbrella brand for its 22 well-known consumer brands worldwide such as Beko, Grundig, Indesit, Hotpoint, Arctic and Defy. Beko's growth has been propelled by acquisitions and ground-breaking partnerships with leading businesses such as Singer in Bangladesh , Dawlance in Pakistan , Hitachi in Asia and Defy in South Africa . The recent creation of Beko Europe and acquisition of Whirlpool's MENA business marked yet another pivotal milestone. With the recent closing of transactions, Beko became Number 1 home appliance business
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- 4/24/24 - Beat
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- 4/25/24 - Form 10-Q
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