Boingo Media Adds Destination Targeting to World’s Largest Wi-Fi Advertising Network
BOINGO WIRELESS (WIFI)
Last boingo wireless earnings: 3/2 04:10 pm
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Source: Business Wire
New Proprietary Mapping Technology Enables Brands to Micro-Target Travelers Based on Flight DestinationThe Dockers® Brand and Cirque du Soleil Launch Inaugural Destination Targeting Campaigns LOS ANGELES--(BUSINESS WIRE)--Boingo Wireless (NASDAQ: WIFI), the leading distributed antenna system (DAS), small cells and Wi-Fi provider that serves carriers, consumers, property owners and advertisers worldwide, has launched Destination Targeting. The new feature, offered through the Boingo Media advertising platform, allows brands to reach captive audiences at airports with campaigns that are customized based on travelers’ flight destination throughout the U.S. and internationally. The first-of-its-kind targeting option combines proprietary mapping technology with flight tracker API tools to provide brands with an audience segmentation option that delivers personalized ads for greater campaign impact.This press release features multimedia. View the full release here: https://www.businesswi
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