Wingstop is leaning into 'hyper-personalization': CEO [Yahoo! Finance]
Wingstop Inc. (WING)
Last wingstop inc. earnings: 2/19 07:30 am
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US:NASDAQ Investor Relations:
ir.wingstop.com/overview/default.aspx
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Source: Yahoo! Finance
The company also reported a same-store sales growth of 21.6% in the US. Wingstop CEO Michael Skipworth joins Yahoo Finance Reporter Brooke DiPalma for Wealth! to give insight into the company's performance and how the fast food chain plans to capitalizing on its success. Skipworth elaborates on what he refers to as 'hyper-personalization,' using company data to improve the customer experience: "Our digital sales for the first quarter were a record 68% of total sales. That's allowed us to amass a massive database of 40 million users strong. We have invested in this data, enriched the data that allows us to not only inform our marketing strategy, but with the launch of our proprietary tech staff, My Wingstop, we're able to lean into hyper-personalization, and really personalize that computer order journey, that we believe will bring guests back sooner, bring them back more frequently, and drive check as well, which we're excited about." For more expert insight and the latest marke
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WING
Earnings
- 5/1/24 - Beat
WING
Sec Filings
- 5/10/24 - Form 4
- 5/10/24 - Form 4
- 5/10/24 - Form 4
- WING's page on the SEC website