What Does Scholastic's YouTube Growth Mean for Its Digital Strategy? [Yahoo! Finance]
John Wiley & Sons, Inc. (WLY)
Company Research
Source: Yahoo! Finance
content ecosystem, and its latest YouTube metrics highlight that shift. In the third quarter of fiscal 2026, the company said that its branded YouTube channels generated more than 85 million views, up more than 200% year over year, with audiences spending more than 21 million hours watching content. Management stated that the expansion was supported by two new curated hubs, Scholastic STEAM and Scholastic International. This momentum appears to support a digital strategy centered on using YouTube to expand reach and keep Scholastic characters visible across formats. The company said that growing audiences across its digital platforms are creating new opportunities to extend stories and characters across books, digital platforms, television and consumer products. It specifically cited Clifford the Big Red Dog, noting that stronger digital engagement is helping introduce the character to a new generation and reinforcing demand for the books. The strategy also relies on strategic par
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