Hightouch launches Campaign Intelligence, adding marketer-friendly analytics to the Composable CDP [Yahoo! Finance]
Warner Music Group Corp. - Class A (WMG)
Company Research
Source: Yahoo! Finance
SAN FRANCISCO March 20, 2024 /PRNewswire/ -- Hightouch today launched Campaign Intelligence, which uses AI to allow marketers to understand customer behavior and campaign performance– all on top of their company's data warehouse. Leading marketing teams from companies like Sony, Warner Music Group, OfficeWorks, and Robinhood have already used Campaign Intelligence in beta. Previously, marketing teams had to either rely on data teams to access BI intelligence or dig through dashboards in their various advertising and lifecycle marketing platforms to analyze their data. With Hightouch Campaign Intelligence, marketers can self-serve to answer questions about their performance across all channels, from a single platform that cuts across their various tools. By analyzing their source-of-truth warehouse data in the context of their Composable Customer Data Platform (CDP), marketers can make better decisions, and power more effective campaigning, audience creation, and more. Traditional
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